ارائه چارچوب بازار پایدارکسب و کار الکترونیکی محصولات روستایی (( با استفاده از روشPESTEL و ISM (مطالعه موردی: استان سمنان)
محورهای موضوعی : اقتصاد محیط زیست
محمدمهدی کریمی
1
(دانشجوی دکتری مدیریت صنعتی، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران.)
رسول ثانوی فرد
2
(دانشیار، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران. *(مسوول مکاتبات))
علی اصغر عیوضی
3
(استادیار، گروه مدیریت، دانشگاه پیام نور، تهران، ایران.)
مصطفی خواجه
4
(دانشیار، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران. )
کلید واژه: کسب و کار الکترونیکی روستایی, بازارمحصولات روستا, روش PESTEL, تکنیک ISM.,
چکیده مقاله :
زمینه و هدف: این پژوهش با هدف ارائه چارچوب بازار پایدارکسب و کارهای الکترونیکی روستایی (REB) در استان سمنان انجام شد. روش بررسی: روش تحقیق پژوهش حاضر، پیمایشی- تفسیری است و جامعه آماري پژوهش شامل تولیدکنندگان محصولات کشاورزی و دامی و همچنین افراد خبره در زمینه کسب و کارهای روستایی بود که تعداد آنها برابر 10 نفر بود. بدین منظور ابتدا با مرور در پژوهش¬های پیشین مجموعه عوامل تاثیرگذار بر کسب و کارهای الکترونیکی روستایی جمع آوری شدند و سپس با روش PESTEL عوامل دسته بندی شدند. سپس با توجه به تاثیرگذاری و تاثیر پذیری ساختار و ترسیم گراف¬ها چارچوب مورد نظر طراحی گردید و با استفاده از روش مدل¬سازی تفسیری ساختاری عوامل در نواحی چهارگانه تعین شدند. یافته¬ها: نتایج پژوهش نشان داد، عامل قانونی، مهمترین عامل زیربنایی در دستیابی به طراحی چارچوب کسب و کار الکترونیکی روستایی است. عوامل اقتصادی، سیاسی و تکنولوژی در رتبه بعد و جزء عوامل پیوندی هستند. عوامل زیست محیطی و اجتماعی جزء عوامل وابسته هستند. بحث و نتیجه¬گیری: همچنین با توجه به اینکه عوامل قانونی نقش موثرتری در توسعه بازار کسب و کار الکترونیک روستایی دارد و محققان به نقش دولت¬ها در وضع و اجرای قوانین در توسعه تجارت الکترونیک تاکید کرده اند، می¬توان انتظار داشت دولت¬ها با وضع قوانین متناسب با محیط کسب و کار کشور به پایداری کسب و کارهای الکترونیکی روستایی کمک نمایند.
Background and Objective: This research was conducted with the aim of providing a framework for sustainable market and rural electronic business (REB) in Semnan province. Material and Methodology: The research method of the present study is a survey-interpretation in which data were collected using a questionnaire and its analysis was performed using SPSS and excel and MICMAC software. The statistical population of the study included 10 producers of agricultural and livestock products as well as experts in the field of rural businesses. For this purpose, first, by reviewing previous studies, a set of factors affecting rural e-businesses were collected and then the factors were categorized by PESTEL method. Findings: The results showed that the legal factor is the most important underlying factor in achieving the design of rural e-business framework. Economic, political and technological factors are in the next rank and are related factors. Environmental and social factors are dependent factors. Discussion and Conclusion: According to the more effective role of the legal factors in developing rural E-commerce marketplace and the emphasis of the researchers on the role of governments in law enactment and law implementation in developing E-commerce, it can be expected that the governments help to the stability of the rural E-commerce through enacting laws proportionate to the country's business environment.
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