استراتژی توسعه پایدار گردشگری در استان آذربایجان غربی

محورهای موضوعی : جنگلداری

بهروز سبحانی ¹ , وحید صفریان زنگیر ²

1 - دانشیار اقلیم شناسی، گروه جغرافیای طبیعی، دانشکده ادبیات و علوم انسانی، دانشگاه محقق اردبیلی،ایران*(مسوول مکاتبات) [e-mail]:
2 - دانشجوی دکتری اقلیم شناسی، گروه جغرافیای طبیعی، دانشکده ادبیات و علوم انسانی، دانشگاه محقق اردبیلی، ایران

تاریخ دریافت : 1395/12/19 تاریخ پذیرش : 1396/02/25 تاریخ انتشار : 1396/03/01

کلید واژه: استان آذربایجان غربی, کلید واژه: گردشگری پایدار, مدل‌های AHP و SWOT,

چکیده مقاله :

Today, tourism is an industry beyond the socio-economic phenomenon has become global. West Azerbaijan province, a center of tourist attraction in the national and international level in the country is considered. The province because of its proximity to the lake, a neighborhood with several countries, each year hosts a large number of domestic and foreign tourists. In addition, the province has perfect weather and valuable natural potentials that have failed standard range of appropriate capacity to attract tourists. In this study, using multiple factors by examining the criteria for major, minor and major options Tourism SWOT and AHP methods were analyzed. Results indicate that there based on SWOT natural landscape with a score of 4/6 and 4/3 are attractive places of historical Rating strengths And lack of health facilities and lack of parking with a score of 0/37 to 0/36 points were identified as weaknesses. AHP method was determined by examining indicators of temperature with a total weight of 2/356, 1/546 and relative humidity with a total weight of natural landscapes Weight Assembly 0/986 with the most important criteria in West Azarbaijan province are attracting tourists

چکیده انگلیسی:

امروزه گردشگری فراتر از یک صنعت، به پدیده ای اجتماعی- اقتصادی در سطح جهانی تبدیل شده است. استان آذربایجان غربی یکی از مراکز جذب گردشگر در سطح ملی و بین‌المللی در کشور به حساب می‌آید. این استان به دلیل همجواری با دریاچه ارومیه، همسایگی با چند کشور، هر ساله میزبان تعدادی زیادی از گردشگران داخلی و خارجی است. علاوه بر این، این استان دارای آب و هوای مناسب و پتانسیل‌های طبیعی با ارزشی است که تاکنون از ظرفیت مناسب خود درحد استاندارد نتوانسته گردشگر جذب نماید. در این پژوهش با استفاده از فاکتورهای متعدد با بررسی معیارهای اصلی، فرعی و گزینه های مهم گردشگری استان با روش‌های SWOT و AHP مورد تجزیه و تحلیل قرار گرفتند. نتایج نشان‌دهنده آن است که براساس شاخص SWOT وجود چشم‌اندازهای طبیعی با امتیاز 6/4 و جاذبه‌های تاریخی با امتیار 3/4 جزو نقاط قوت و کمبود امکانات بهداشتی با امتیاز 37/0 و کمبود پارکینگ با امتیاز 36/0 جزو نقاط ضعف شناخته شدند. با بررسی روش AHP مشخص شد که شاخص‌های دما با مجموع وزنی 356/2 ، رطوبت نسبی با مجموع وزنی 546/1 و چشم‌انداز‌های طبیعی با مجمع وزنی 986/0 مهم‌ترین معیارها در جذب گردشگری استان آذربایجان‌غربی می‌باشند.

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