Examine the influence of campaign contact group behavior in the eleventh round of the presidential elections Case Study: Tehran Citizens

Subject Areas : policy making

A. Seyedi ¹ , S. Taherkhani ²

1 - Faculty Member Of Payam Noor University in Tehran, Tehran, Iran,
2 - ** Master of Sciences, Business Management, Kar University, Khorramdarreh, Iran ,Corresponding Email: [e-mail],

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2013-11-01

Keywords: elections, political marketing, Electoral propaganda, Electoral campaign,

Abstract :

Nowadays, Election is one of the important issues in all the countries that their political system is based on democracy. This study investigated the effectiveness of promotional tools on the behavior of voters in the eleventh round of Iran's presidential election. In this study, media campaign tools were divided into two categories of media and non-media ones and the effect of each on the voters' behavior were examined through a 33 questions-questionnaire. This study was an applied one and its method was a descriptive-survey which has been conducted in the form of field research. Tehranian residents were considered as statistical population and sample size obtained 362 using Cochran's formula. Research findings confirm the impact of using different campaign tools on voters' behavior. The findings of this study which has been done for the first time can be used to promote the success of candidates in electoral campaigns.