جایگاه تصویر ذهنی ساکنان محلی در توسعه‌ی گردشگری (نمونه موردی: شهر آران و بیدگل)

محورهای موضوعی : فصلنامه علمی برنامه ریزی منطقه ای

محسن شاطریان ¹ (دانشیارگروه جغرافیا و اکوتوریسم، دانشگاه کاشان، دانشکده منابع طبیعی و علوم زمین، کاشان، ایران)
یونس غلامی ² (استادیار گروه جغرافیا و اکوتوریسم، دانشگاه کاشان، دانشکده منابع طبیعی و علوم زمین، کاشان، ایران)
مریم کیانی ³ (کارشناسی ارشد اکوتوریسم، دانشگاه کاشان، دانشکده منابع طبیعی و علوم زمین، کاشان، ایران)

تاریخ دریافت : 1396/01/31 تاریخ پذیرش : 1396/10/30 تاریخ انتشار : 1396/10/01

کلید واژه: توسعه‌ی گردشگری, تصویر ذهنی, آران بیدگل, روش معادلات ساختاری,

چکیده مقاله :

تصویر ذهنی یکی از عوامل کلیدی در فهم حمایت برای توسعه صنعت گردشگری است، به این ترتیب، این یک فرصت است که بتوان ادراک ساکنان  را از اثرات و تغییرات ایجاد شده توسط گردشگران شناسایی کرد، از طرف دیگر  تبلور یافتن گردشگری به‌عنوان یک نیاز ، تبدیل‌شدن به بزرگ‌ترین صنعت خدماتی دنیا و تخصصی شدن گردشگری این فرصت را فراهم کرده تا هر مقصدی جهت بهره جستن از منافع حاصل از گردشگری امیدوار کننده باشد. اما مسلماً این کار بدون شناسایی عوامل تأثیرگذار، برنامه‌ریزی و مدیریت استراتژیک امکان‌پذیر نخواهد بود. بر این اساس پژوهش حاضر سعی دارد با توجه به قابلیت‌های شهر آران و بیدگل درزمینه گردشگری، به بررسی تصویر ذهنی  ساکنان محلی و اثرات اقتصادی، اجتماعی، فرهنگی و محیط زیست در توسعه­ی گردشگری بپردازد. روش بررسی در تحقیق حاضر توصیفی-تحلیلی و پیمایشی است. ابزار اصلی پژوهش پرسشنامه می باشد. جامعه آماری پژوهش ساکنان محلی  شهر آران و بیدگل  می باشند که بر اساس فرمول کوکران 381 نفر محاسبه شده اند. جهت تجزیه و تحلیل داده ها از روش مدل سازی معادلات ساختاری استفاده شده است. درتحلیل­های مورد نظر داده‌ها در سطح توصیفی، با نرم افزار SPSS ، و در سطح استنباطی، برای برازش مدل و آزمون روابط از نرم­افزار AMOSاستفاده گردید. یافته های حاصل از تحلیل عاملی مدل مرتبه دوم حاکی از آن است که سه عامل اقتصادی، اجتماعی و زیست محیطی قادرند اثرات توسعه گردشگری را اندازه گیری نمایند. نتایج بررسی­ها نشان می­دهد که در بین متغیرهای اصلی تحقیق، متغیر اقتصادی با 79/0 درصد برازش بیشترین تاثیر را بر ادراک ساکنین از گردشگران داشته است و بعد از آن مسائل فرهنگی و اجتماعی با 74/ درصد در درجه دوم قرار دارد در این بین شاخص زیست محیطی با 69/ درصد کمترین اثر از ادراک را در بین ساکنین داشته است.

چکیده انگلیسی:

       Increasing the number of tourist’s indicative crystallization of tourism as a requirement, so the impact factor has increased tourism. But certainly, it will not possible without identifying factors, planning and strategic management. But it will not be possible, without identifying influencing factors, planning and strategic management. Also, due to the ability of tourism in employment, in this research we try to examine residents place image and economic, social and environmental development of the tourism. And provide the basis for development of tourism by establishing a scioentific Perceptionspective based on the facts available, offering practical strategies. Method of this research is descriptive and analytical. Statistical populations are people Aran and Bidgol. According the results of the census of Population and Housing in Isfahan province in 1390 population of the city was 60,290 That from this number was selected by using simple random sampling method, using a random population sample of 381 cases, Also instrument for data collection was researcher made questionnaire and for the analysis of results of the questionnaire local residents was used Amos software and Structural equation modeling. The results show that among the main variables, economic variables fitted with 0.79 percent had the greatest impact on the perception of residents and tourists. After that cultural and social issues with a 0.74 in the second degree in the environmental index 0.69 percent had the least effect from the perception among residents.

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