بررسی و رتبهبندی عملکرد شرکتهای دارویی پذیرفته شده در بورس اوراق بهادار تهران با استفاده از شاخصهای رقابت در بازار محصول به کمک روشهای CRITIC و WASPAS
محورهای موضوعی : -مدیریت مالی بهداشت و درمانپیام شجاعی 1 , نویدرضا نمازی 2 * , نیما خادمی 3 , فاطمه عابدی 4
1 - دانشیار، گروه مدیریت بازرگانی، دانشگاه شیراز، فارس، ایران
2 - استادیار، گروه حسابداری، دانشگاه شیراز، فارس، ایران
3 - دانشجوی کارشناسیارشد مدیریت بازرگانی، دانشگاه شیراز، فارس، ایران
4 - دانشجوی کارشناسیارشد مدیریت بازرگانی، دانشگاه شیراز، فارس، ایران
کلید واژه: شرکتهای دارویی, رقابت در بازار محصول, بورس اوراق بهادار, روش کریتیک, روش واسپاس.,
چکیده مقاله :
مقدمه: در محیط رقابتی امروزه، بررسی عملکرد صنایعی مانند صنعت داروسازی که علاوه بر جنبه اقتصادی، تاثیرات مستقیمی بر شرایط زیستی و سلامتی افراد جامعه دارد دارای اهمیتی دوچندان است. در نتیجه، هدف اصلی پژوهش حاضر بررسی و رتبهبندی شرکتهای دارویی پذیرفته شده در بورس اوراق بهادار تهران است.
روش پژوهش: پژوهش حاضر از نظر نوع هدف، کاربردی و مبتنی بر فنون کمی و روشهای تصمیمگیری چند معیاره است. تعداد 25 شرکت دارویی به عنوان نمونه در بین سالهای 1389 تا 1398 مورد بررسی قرار گرفتند. با بررسی ادبیات موضوعی، 8 شاخص رقابت در بازار محصول استخراج شد. سپس دادههای لازم با استفاده از نرمافزار رهآورد نوین جمعآوری شد و با کمک نرمافزار اکسل بر اساس روشهایCRITIC و WASPAS مورد تجزیه و تحلیل قرارگرفت. در ادامه از روش CRITIC به منظور اولویتبندی و محاسبه شاخصها و از تکنیک WASPAS به منظور رتبهبندی شرکتهای نمونه استفاده شد.
یافتهها: یافتههای پژوهش نشان داد که در بین شاخصهای رقابت در بازار محصول، شاخص هرفیندال هیرشمن و Q توبین دارای بیشترین وزن و شاخص لرنر تعدیل شده دارای پائینترین وزن هستند. افزون بر این، در رتبهبندی کلی شرکتهای دارویی، شرکت سینا دارو بهترین عملکرد را دارد. پس از آن، شرکت دارو رازک در رتبه دوم و شرکتهای پارس دارو و فرآورده تزریقی مشترکاً در رتبه سوم قرار گرفتند. همچنین، شرکتهای داروسازی کوثر و پخش هجرت، به ترتیب، در ردههای پائین فهرست رتبهبندي عملکرد قرار گرفتند.
نتیجهگیری: با توجه به یافتههای این پژوهش، شرکتهای برتر میتوانند گزینههای بهتری برای ذینفعان باشند.
Introduction: In today's competitive environment, evaluating the performance of industries such as the pharmaceutical industry, which, in addition to the economic aspect, has direct effects on the living conditions and health of people in society, has a double importance. As a result, the main goal of the current research is to evaluate and rank the pharmaceutical companies listed on the Tehran Stock Exchange.
Methods: For this purpose, a sample of 25 pharmaceutical companies were investigated between 2010 and 2019. By reviewing the subject literature, 8 indicators of competition in the product market were extracted. Then, the necessary data was collected using the Rahvard Novin software and analyzed with the help of Excel software based on the CRITIC and WASPAS methods. CRITIC method was used in order to prioritize and calculate indicators and WASPAS technique was used in order to rank sample companies.
Results: The Results of the research showed that among the indices of competition in the product market, the Herfindahl-Hirschman index and Tobin's Q index have the highest weight and the adjusted Lerner index has the lowest weight. In addition, in the general ranking of pharmaceutical companies, Sina Daru has the best performance. After that, Razak Daru Company was ranked second, and Pars Daru and Faravarde Tazrighi Company were jointly ranked third. Also, Kausar Pharmaceuticals and Hijrat Broadcasting Companies were placed in the lower ranks of the performance ranking list, respectively.
Conclusion: According to the Results of this research, top companies can be better options for beneficiaries.
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