طراحی و پیادهسازی مدل نوآوری باز و مشترک بر بستر سکوی دیجیتال در راستای بهبود سلامت جامعه در شرکتهای فناوری اطلاعات
محورهای موضوعی : -اقتصاد بهداشت و درمانفریبا گودرزی 1 , حسین معین زاد 2 * , حسین ادب 3
1 - گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
2 - گروه مدیریت صنعتی و فناوری اطلاعات، دانشکده مدیریت، دانشگاه آزاد اسلامی، واحد تهران مرکزی، تهران، ایران
3 - گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
کلید واژه: نوآوری باز, نوآوری مشترک, سکوی دیجیتال, صنعت IT, تحول دیجیتال, سلامت جامعه.,
چکیده مقاله :
مقدمه: سلامت جامعه، به عنوان مبناییترین دارایی انسان، از دیرباز جزو دغدغه های اساسی بشری محسوب شده و در طول تاریخ توجه عمده بسیاری از صاحبنظران و دانشمندان حوزههای مختلف علمی و از جمله صاحبنظران اجتماعی را به خود معطوف داشته است. هدف از تحقيق طراحی و پیاده سازی مدل نوآوری باز و مشترک بر بستر سکوی دیجیتال در راستای بهبود سلامت جامعه در شرکتهای فناوری اطلاعات بود.
روش پژوهش: پژوهش حاضر از حیث هدف پژوهش کاربردی و از حیث روش، کیفی با رویکرد نظریه داده بنیاد بود. در این پژوهش زاویهبندی روش شناختی با استفاده از روشهای مختلف گردآوری داده ها نظیر روش مطالعه کتابخانهای و بررسی منابع و متون تخصصی و همچنین مصاحبه نیمه ساختاریافته رعایت گردید. براساس نمونه گیری هدفمند، 14 نفر از مدیران و خبرگان شرکتهای فعال در صنعت IT در تهران در سال (1402)، مورد مصاحبه قرار گرفتند. مصاحبههای انجام شده در نرم افزار ATLAS.TI کدگذاری شدند. برای تائید نتایج به دست آمده براساس سه سویه سازی، دادهها مورد ارزیابی و تحلیل روایی قرار گرفتند.
یافتهها: یافتههای پژوهش در پنج مقوله شرایط علی (فرهنگ نوآوری،مشارکت پذیری، زیرساختهای فناورانه نوین، دانش و تخصص و ایده پردازی)، مداخلهگر (شرایط سیاسی، شرایط اقتصادی، شرایط صنعت و شرایط امنیتی و اعتماد)، شرایط زمینهای(تأمین مالی نوآوری، پتانسیل فنی نوآوری و اکوسیستم کسب و کار) و راهبرد (توسعه مشترک محصول، تجاری سازی، هدفمندی نوآورانه در سکوی دیجیتال، پویایی محیطی، عملکرد خلاقانه منابع انسانی، تأمین مالی نوآوری، پتانسیل فنی نوآوری و اکوسیستم کسب و کار و سلامت جامعه) و پیامدها (رشد و توسعه کشور، توسعه مدیرت پروژه و توسعه صنعت) به تفکیک مشخص شدند. یک مدل در 6 مقوله، 20 کد محوری براساس 115 کد باز شناسایی شد. این مدل یکی از جامعترین مدل نوآوری باز و مشترک بر بستر سکوی دیجیتال در راستای سلامت جامعه را مشخص کرده است.
نتیجهگیری: استفاده از این مدل در شرکتهای IT تهران باعث افزایش تعاملات بین افراد، سلامت جامعه و توسعه شبکههای همکاری میشود. با ایجاد مکانیزمهایی برای پذیرش خطا و کسب تجربه، افراد قادرند از اشتباهات گذشته یاد بگیرند و راهکارهای بهتری را برای مواجهه با چالشهای آینده ارائه دهند. همچنین، ارتباطات باز در سازمان امکان ایجاد فرصتهای جدید برای تولید ایدههای نوآورانه و حل مسائل پیچیده را ایجاد میکند. با ایجاد یک سکوی دیجیتال مناسب و با استفاده از ابزارها و فرصتهای موجود، شرکتهای IT در تهران میتوانند به نوآوریهای بیشتری دست یابند و رقابت پذیری خود را در راستای سلامت جامعه افزایش دهند. این مدل نه تنها به افزایش کیفیت و سرعت فرآیند نوآوری کمک میکند بلکه به بهبود محصولات و خدمات ارائه شده توسط شرکتها نیز کمک میکند.
Introduction: The health of the society, as the most basic human asset, has long been considered one of the basic human concerns, and throughout history, it has attracted the attention of many experts and scientists in various scientific fields, including social experts. The purpose of the research was to design and implement an open and collaborative innovation model on the platform of the digital platform in order to improve the health of society in information technology companies.
Methods: The current research was applied in terms of its purpose and qualitative in terms of method with the approach of foundational data theory. In this research, the methodological approach was followed by using different methods of data collection, such as the method of library study and review of specialized sources and texts, as well as semi-structured interviews. Based on targeted sampling, 14 managers and experts of companies active in the IT industry in Tehran were interviewed in 2002. The conducted interviews were coded in ATLAS.TI software. To confirm the results obtained based on three strains, the data were evaluated and qualitatively analyzed.
Results: Research findings in five categories of causal conditions (culture of innovation, participation, new technological infrastructure, knowledge and expertise, and ideation), intervening conditions (political conditions, economic conditions, industry conditions, security conditions and trust), background conditions (innovation financing, technical potential of innovation and business ecosystem) and strategy (joint product development, commercialization, innovative targeting in the digital platform, environmental dynamics, creative performance of human resources, financing of innovation, technical potential of innovation and business ecosystem and community health) and consequences (country's growth and development, project management development and industry development) were identified separately. A model was identified in 6 categories, 20 core codes based on 115 open codes. This model has defined one of the most comprehensive open and joint innovation models on the platform of the digital platform in line with Juma's health.
Conclusion: The use of this model in IT companies in Tehran increases the interactions between people, the health of society and the development of cooperation networks. By creating mechanisms to accept mistakes and gain experience, people are able to learn from past mistakes and provide better solutions to face future challenges. Also, open communication in the organization creates new opportunities to generate innovative ideas and solve complex problems. By creating a suitable digital platform and using the available tools and opportunities, IT companies in Tehran can achieve more innovations and increase their competitiveness in line with the health of society. This model not only helps to increase the quality and speed of the innovation process, but also helps to improve the products and services provided by the companies.
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