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  • نقش منابع متمایز سازمانی بر تصمیم به صادرات در صنعت فولاد

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کد مقاله : IMJ-2005-1390 بازدید : 225 صفحه: 52 - 66

نوع مقاله: پژوهشی

نقش منابع متمایز سازمانی بر تصمیم به صادرات در صنعت فولاد

محورهای موضوعی : مدیریت صنعتی

mohamad AHMADI 1 , Rasoul Sanavifard 2 , ali hamidizadeh 3

1 - PHD student, Department of Business Management, faculty of Humanities, Azad University of Qom
2 - Assistant Professor, Department of Business Management, faculty of Humanities, Azad University of Qom
3 - Assistant Professor, Department of Governmental Management, faculty of Management and Accounting, Farabi Campus University of Tehran

تاریخ دریافت : 1399/01/29 تاریخ پذیرش : 1399/06/23 تاریخ انتشار : 1399/06/23

کلید واژه: توانایی جذب, تعهد سازمانی, تصمیم به صادرات, جذابیت صادرات و ﻣﻨﺎﺑﻊ متمایز,

چکیده مقاله :

صنعت فولاد از اولویت‌های صادراتی کشور است. ﻫـﺪف اﯾﻦ ﻣﻘﺎﻟﻪ ارایه و ارزﯾﺎﺑﯽ ﯾﮏ ﻣﺪل ﻣﻔﻬﻮﻣﯽ از راﺑﻄﻪ ﺑﯿﻦ منابع متمایز شرکت و تصمیم به صادرات در صنعت فولاد ایران اﺳﺖ که ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺎﻫﯿﺖ آن، ﭘﮋوﻫﺸﯽ ﺗﻮﺻﯿﻔﯽ و ﭘﯿﻤﺎﯾﺸﯽ اﺳﺖ. جامعه آماری مدیران ارشد شرکت‌های فولاد خوزستان و فولاد مبارکه بوده، نمونه‌گیری تصادفی ساده و حجم نمونه 168 می‌باشد. روایی صوری و محتوایی اولیه سازه با استفاده از نظر خبرگان و طی دو مرحله نمونه‌گیری تایید شد. به منظور تحلیل از روش معادلات ساختاری نرم افزارPLS استفاده گردید. در بخش اندازه‌گیری، پایایی سازه از طریق آلفای کرونباخ و پایایی ترکیبی، روایی همگرا با معیار AVE و روایی واگرا نیز با روش فورنل و لاکر اندازه‌گیری و مورد تایید واقع شدند. در بخش ساختاری وضعیت متغیرها از طریق خروجی ‌نرم‌افزار (نمودار در وضعیت استاندارد ضرایب) بررسی گردید. نتایج نشان داد منابع متمایز شرکت شامل منابع انسانی، سرمایه ارتباطی، توانایی جذب، منابع مالی، ویژگی‌های محصول بر جذابیت صادرات، جذابیت صادرات بر تعهد سازمانی به صادرات و همچنین تعهد سازمانی به صادرات بر تصمیم به صادرات تاثیر مستقیم، مثبت و معنی‌دار دارد. همچنین مقادیر به دست آمده معیارهای ضریب تعیین، استون و گیزر و نیکویی برازش برای تمامی متغیرها و کل مدل نشان داد که مدل علاوه بر برازش قوی از قدرت پیش‌بینی‌کنندگی بالایی برخوردار است.

چکیده انگلیسی:

Steel industry is one of priorities in Iranian vision export. This research suggests conceptual model about organization resource and export decision making in steel industry. It’s a description survey. The statistical population was senior manager of KSC. and MSCO., simple sampling with 168 surveys, t- test hypotheses with Structural Equation Modeling (SEM) and PLS software. Conceptual and visual validity approved by expert. Reliability measure by Cronbach’s alpha and Composite Reliability (CR), Convergent validity with average Average Variance Extracted (AVE), Divergent validity by Fornell-Larcker criterion and confirmed. PLS standard coefficient diagram apply for investigating hypothesis. The results reveal that distinction resource includes Human resources, Relationship Resource, Absorptive Capabilities and Product distinction have direct and positive significant impact on market attractiveness. Moreover, market attractiveness with organization commitment to export and organization export commitment with Export decision making have positive and significant relationship. R2 coefficient, Stone–Geisser (Q2) and GOF supports significance of coefficients and the strong predictive capacity of the model.

منابع و مأخذ:


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_||_

  1. Afjeh, S. A. A. (2005). philosophical principles and theories of leadership and organizational behavior. Tehran, Publication of Study and Compilation of Humanities. (in Persian)
    2.
  2. Arabi, S. M., & Dehghan, N. (2004). International Marketing Strategy. Tehran, Mahkameh Publications. (in Persian)
    3.
  3. Arino, A., De la Torre, J. & P.S. Ring. (2001). Relational quality: managing trust in corporate alliances. California Management Review. 44(1): 109-131.
    4.
  4. Auw, E. (2009). Human Capital, Capabilities & Competitive Advantage. International Review of Business Research Papers, 5(5): 25-36.
    5.
  5. Axinn, C.N. (1988). Export performance: Do Managerial perceptions Make a Difference? Intemational Marketiong Review, 5: 61-71.
    6.
  6. Bernini, M., Du, J., & Love, H. J. (2016). Explaining intermittent exporting: Exit and conditional re-entry in export markets. Journal of International Business Studies, 1058-1076.
    7.
  7. Bianchi, C. & Wickramasekera, R. (2016). Antecedents of SME export intensity in a Latin American Market, Journal of Business Research, 69: 4368–4376.
    8.
  8. Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), Pp.76–88.
    9.
  9. Boso, N., Adeola, O., Danso, A., & Assadinia, S. (2017). The Effect of Export Marketing Capabilities on Export Performance: Moderating Role of Dysfunctional Competition. Journal of Industrial Marketing Management.
    10.
  10. Cavusgil, S. T., & Nevin, J. R. (1981). Internal Determinants of Export Marketing Behavior. An Empirical Investigation. Journal of Marketing Research, 18: 114-119.
    11.
  11.  Cavusgil, S. T., & Naor, J. (1987). Firm and Management characteristics as Discriminators of Export Marketing Activity. Journal of Business Research, 15: 221-235.
    12.
  12. Davari, A., & Rezazadeh, A., (2014). Modeling Structural Equations with Software PLS. Academic Jihad Publishing Organization. ( in Persian)
    13.
  13. Esmaeili, N., & Ranjbarakia, A. (2016). The Impact of Major Macroeconomic Variables on Iran’s Steel Import and Export. Procedia Economics and Finance, 36: 390 – 398
    14.
  14. Evangelista, F., & Mac, L. (2016). The influence of experience and deliberate learning on SME export performance. International Journal of Entrepreneurial Behaviour & Research, 22(6): 860-879.
    15.
  15. Forte, R. & Salomé M. A. (2018). Financial Constraints and Small and Medium-Sized Firms’ Export ropensity: Evidence from Portuguese Manufacturing Firms. International Journal of the Economics of Business, DOI:10.1080/13571516.2018.1437011
    16.
  16. Freixanet, J., Renart, G., & R. Criado, A. (2018). The Impact of managers' Global Orientationom SME Export and Economic Performance. Management International Review.
    17.
  17. Gashi, P., Hashi, I., & Pugh, G. A. (2014). Export behaviour of SMEs in transition countries.Small Business Economics, 42(2), 407–435.
    18.
  18. Gjekanovikj A., Bizmipiroulas, A., & Rotsios K. (2015). Export Success Factors for tab olives: The Perception of Greek Exporting Firms. International Journal of Economics & Business Administration, 0(2):77-98.
    19.
  19. Griffith, D.A., Yalcinkaya, G., & Calantone, R.J. (2009). Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments? Journal of World Business, 45:125–136.
    20.
  20. Hollensen, S. (2011). Global marketing; decision-oriented approach. United Kingdom affron House.
    21.
  21. Hsu, Y.H., Fang, W. (2009). Intellectual capital and new product development performance: The mediating role of organizational learning capability. Technological Forecasting & Social Change, 76: 664–677.
    22.
  22. Hunt, S. D. (2000). A general theory of competition. Thousands Oaks, CA, Sage Publications, 187.
    23.
  23. Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic management journal, 20(2), 195-204.
    24.
  24. Julian, C. (2003). Export marketing performance: A study of Thailand firms. Journal of Small Business Management, 41: 213–221.
    25.
  25. Justin, P., Sundar, P., & Parul, G. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of world Business, 52: 327-342.
    26.
  26. Kaleka, A. (2012). Studying resource and capability effects on export venture performance. Journal of World Business, 47(1): 93-105
    27.
  27. Kumlu, O. (2014). The effect of intangible resources and competitive strategies on the export performance of small and medium sized enterprises.Procedia - Social and Behavioral Sciences, 150: 24-34.
    28.
  28. Makrini, H. E., & Chaibi, A. (2015). On the role of management commitment in export performance: a meta-analysis. Journal of Applied Business Research, 31(4), 1205.-1222.
    29.
  29. Morgan, N.A., Vorhies, D.W., & Mason, C.H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30: 909–920.
    30.
  30. Orlando, R., Alexandra, F., & Rubén, F. O. (2018). Key drivers of SMEs export performance: the mediating effect of competitive advantage. Journal of Knowledge Management, 22(2): 257-279
    31.
  31. Oura, M. M., Zilber, S. N., & Lopes, E. L. (2015). Innovation capacity, international experience and export performance of SMEs in Brazil. International Business Review, 25(4), 921–932.
    32.
  32. Pak, J.M. (1991). The Export behavior of Firms: A study of Determinants and Decision Making in small-and-Medium-sized Manufacturing firms. University of Alabamand, USA.
    33.
  33. Pashazadeh, Y., Zahra, A. (2019). The Influence of Company-Specific Factors and Barriers on Their Strategy of Entering International Markets Using Structural Equation Modeling Technique (Case Study: Companies Working in the Dehydrated Area). Journal of Business Management Research, 11(21). (in persian)
    34.
  34. Reid, S. D. (1983). Internationalization, Transaction costs and strategic choice. International Marketing Review, 1: 44-56.
    35.
  35. Ross, C. A. (1982). The Export performance of Manufacturing Fims in Developing countries: A Jamaican study, University of westem Ontario.
    36.
  36. Saraha, G., Sharma. R. R., & Crick, D. (2016). Ghanaian exporters' international experience and performance: the mediating role of export commitment. Journal of Strategic Marketing, 17-19.
    37.
  37. Se-Hwa, A. (2016). Relationship between foreign agent operations and performance in SME exporters Mediating effects of adaptive capability. Journal of Korea Trade, 21(4): 274-291.
    38.
  38. Steel Master Plan Studies (2017). International Steel Tech Company, pp. 205-220. (in Persian)
    39.
  39. Teece, D., Pisano, G., Shuen, A. (1987). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7): 509–533.
    40.
  40. Theingi, T. & Sharon, P. (2011). How exporters’ and intermediaries’ resources influence export performance, Australasian Marketing Journal, 19(2): 100-107.
    41.
  41. Wim, v., Van, d. V. V. & Chesbrough, E. (2008). Understanding the Advantages of Open Innovation Practices in Corporate Venturing in Terms of Real Options. Journal compilation, 17(4): 251- 258.
    42.
  42. Zahra, S. & George, G. (2002). Absorptive capacity: a review, reconceptualization, and extension. Academy of Management Review, 27(2): 185-203.
    43.

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