ارائه الگوی ارزش آفرینی شرکتهای دانش بنیان دانشگاهی به منظور توسعه کارآفرینی بر اساس تکنیک دلفی و ANP فازی

محورهای موضوعی : مدیریت صنعتی

morteza fatehipour ¹ , fereydoon Azma ² , davoud samari ³

1 - Entrepreneurship, Department of Management And Accounting, , Islamic Azad University, Aliabad Katoul Branch
2 - Assistant Professor, Department of Entrepreneurship, Aliabad Katoul Branch, Islamic Azad University, Ali Abadaktol, Iran
3 - Associate Professor, Department of Agriculture and Natural Resources, Karaj Branch, Islamic Azad University, Karaj, Iran

تاریخ دریافت : 1399/08/05 تاریخ پذیرش : 1399/09/17 تاریخ انتشار : 1399/10/28

کلید واژه: توسعه کارآفرینی, ارزش آفرینی, دانش بنیان, کارآفرینی,

چکیده مقاله :

هدف این پژوهش، طراحى الگوى توسعه کارآفرینی براساس ارزش‌آفرینی شرکت‌های دانش‌بنیان است.پژوهش حاضر از نظر هدف یا مخاطب توسعه ای و ازلحاظ گردآوری داده‌ها توصیفی-پیمایشی محسوب می‌گردد و از مطالعه میدانی جهت توزیع پرسشنامه به‌منظور اولویت‌بندی این عوامل با استفاده از روش بهترین بدترین استفاده شد و درنهایت ضمن محاسبه نرخ ناسازگاری در راستای بررسی اعتبار مقایسات مربوطه از آن استفاده شد. جامعه آماری این پژوهش خبرگان و متخصصین کسب و کار و مدیران شرکت های دانش بنیان دانشگاهی سراسر کشور می باشد و برای محاسبه حجم نمونه از فرمول کوکران محدود استفاده شد. از تعداد 215 نفر از متخصصان با روش دلفی فازی و سپس شرکت های دانش بنیان که تعداد آن 138 نفر بود. برای تعیین اولویت معیارها و شاخص‌های تحقیق از مدل‌های تصمیم‌گیری چندمعیاره فازی ANP استفاده شد. جهت انجام محاسبات مربوط به تکنیک ANP با استفاده از نرم افزار Super Decision انجام شده است.. نتایج حاصل از پژوهش حاضر نشان می دهد که، در رتبه اول (خودباوری کارآفرینانه)، رتبه دوم (بهره گیری از نظرات کارشناسان)، رتبه سوم (تخصیص و اعطای وام)، رتبه چهارم (هدایت وام ها و تسهیلات به سمت تولید)، رتبه پنجم (مدیریت سرمایه فکری)، رتبه ششم (مدیریت منابع انسانی)، رتبه هفتم (الگوی ارزش آفرینی به منظور توسعه کارآفرینی) و رتبه هشتم (جذب دانش) قرار دارد.

چکیده انگلیسی:

Value creation in the process of entrepreneurship development is an important issue and according to the emphasis of the country's macro programs on entrepreneurship through knowledge-based activities, in this study we seek to design an appropriate model of entrepreneurship development based on value creation of knowledge-based companies. The present study is applied in terms of purpose or audience and descriptive-survey in terms of data collection. To identify the key factors in the value creation development process, the library method is used, ie reviewing scientific articles and texts, and the field study will be used to distribute the questionnaire in order to prioritize these factors using the best-worst method. Finally, a formula is used to calculate the incompatibility rate in order to verify the validity of the relevant comparisons. The statistical population of this research is experts and business specialists and managers of university knowledge-based companies across the country. ANP fuzzy multi-criteria decision making models were used to determine the priority of research criteria and indicators..The results of the present study show that, in the first rank (entrepreneurial self-confidence), in the second rank (using the opinions of experts), in the third rank (allocation and lending), in the fourth rank (directing loans and facilities to production), in rank fifth (intellectual capital management), sixth (human resource management), seventh (value creation model for the development of startup entrepreneurship) and eighth (knowledge acquisition). Keywords: value creation, entrepreneurship, knowledge base, entrepreneurship development

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