Identifying the Pattern of Social Networks in Promoting Mazandaran's Social Capital

Subject Areas : Iranian Sociological Review

Shahriar Sajedi Reisi ¹ , Davood Doagouyan ² , Ali Rahmani Firuzjaee ³ , Majedeh Gholipoor ⁴

1 - Ph.D. student of Cultural Sociology, Babol Branch, Islamic Azad University, Babol, Iran
2 - Associate Professor of Social Communications, Amin University of Police Sciences, Tehran, Iran
3 - Associate Professor of Sociology, Babol Branch, Islamic Azad University, Babol, Iran
4 - Associate Professor of Sociology, Babol Branch, Islamic Azad University, Babol, Iran

Received: 2023-03-06 Accepted : 2023-05-06 Published : 2023-03-01

Keywords: Mazandaran, Social media, Social Capital, Social Networks, interaction,

Abstract :

Social networks, as one of the most significant components of the media in virtual space, are crucial for preserving social ties and the collective identity of society, particularly among younger generations. The amount of daily consumption of the presence of young people in these networks and the expansion and influence of these networks among the people have caused many changes in the behavior and mentality of the members of the society, and this research aims to examine the role of these networks in improving the social capital of Mazandaran province. The research was conducted using an exploratory qualitative applied research methodology. The researcher hopes to learn more about and clarify the function of networks and social media in the creation of social capital by conducting in-depth interviews. Elites and experts in the field of social media who were chosen by snowball sampling and purposeful sampling make up the statistical population. Coding was used to evaluate qualitative data. The findings demonstrate that social media played a major impact 1-in the development of user interactions in Mazandaran. Sharing relevant content, cooperating with one another, having a discourse, critiquing and analyzing how others work, especially those in authority, and pressuring others to do something are all examples of individual contact. 2. Holding joint meetings (clubhouse) and developing online connection across groups and socioeconomic strata are examples of social interaction collaboration among non-governmental organizations. 3 - Increasing media literacy through interaction in public education - Raising the general public's awareness of the law - Determining offenses and their penalties - Outlining obligations and rights of citizens - Fostering behaviors, enticing participation from the public, and supporting non-governmental group activities. 4- Interaction between the development of advertisements and media programs. 5- Interaction for persuading others to accept a message: providing accurate information to the audience while avoiding exaggeration and matching the messages to the audience's needs.