A Comparative Study of Television Audiences and Satellite Network Programs among Domestic Audiences through 2002 to 2010
Subject Areas : Iranian Sociological ReviewMehrdad Navabakhsh 1 , Hamed Mohammadi 2 , Zahra Golkar 3
1 - Professor of Sociology, Islamic Azad University, Science and Research Branch, Tehran, Iran
2 - Ph.D. Student of Sociology, Islamic Azad University, Science and Research Branch, Tehran, Iran
3 - Ph.D. Student of Sociology, Islamic Azad University Dehaghan Branch, Iran
Keywords: satellite, national media, Culture, social change, social elite,
Abstract :
Today's world has been the world of media. Today can hardly find a place that people are far and separated from the media and media effects. Practices, knowledge, tastes, and many teachings of daily life of every human, somehow directly or indirectly will be affected by what the media has covered. This article attempts to focus on national media audience on one hand and satellite television networks on the other hand according to the educational level of these two media audiences by the study of documents in the Centre of Islamic Republic of Iran Broadcasting, as well as explores in other writings and considers a historical approach in studying the desired phenomenon Comprehensively and sociologically. Findings of this article suggest that 79.4 percent of Audience in the age group of illiterate and uneducated are very high and high satisfied from TV programs, 15.6 percent have averages satisfaction And 7 percent have very little or no satisfaction. Among group of audiences that are in high school, 74 percent of respondents have too much or much satisfaction from the TV programs, 20 percent have an average satisfaction, And about 6 percent are little or no satisfied. However, among the audiences who have diploma, 66.6 percent of respondents have too much or a lot satisfaction from TV, 24.3 percent have an average satisfaction and 9.1 percentage of them have very low or no satisfaction. Eventually in the audiences group that are highly educated these results were obtained; 59.2 percent have very high and high satisfaction, 28.5 have an average satisfaction and 12.2 percent have little or no satisfaction. Thus these findings indicate that the more the audiences are educated, the less they are satisfied from the TV programs of Iran. Other findings on the other hand (are located in Table 2 in this article) in all years of survey and study indicate that the more the level of education of audiences has increased, the more the satisfaction of them from satellite network programs has grown.