Investigation the Pistachio Marketing Township, Iran

Subject Areas : International Journal of Agricultural Science and Research

S. M. Mirdamadi ¹ , F. Lashgarara ² , S. Mirzaei ³

1 - nadarad
2 - nadarad
3 - nadarad

Received: 2011-09-10 Accepted : 2011-12-15 Published : 2012-06-08

Keywords: marketing, Pistachios, Marketing dimensions,

Abstract :

Agricultural products have a main role in nonoil exports. Pistachio is one of the country's mostimportant export products. Thus, this study is aimed at evaluating and identifying pistachiomarketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology iscorrelation. The statistical population was 120 agricultural extension experts of Rafsanjantownship were studied by survey. The main research tool was questionnaire. SPSS16 statisticalsoftware was used to analyze the data. Finding showed that most of the experts (38.5%) stated thatsituation of pistachio marketing is relatively desirable in the studied region. In relation toprioritizing the pistachio marketing dimension, calibration is in the first priority. Transportation,packing, harvesting, storage, and processing are the next priorities, respectively.